According to dictionary "Media refers to various means of
communication. For example, television, radio, and the newspaper are different
types of media". The term can also be used as a collective noun for the
press or news reporting agencies. In the computer world, "media" is
also used as a collective noun, but refers to different types of data storage. According
to dictionary" Culture is the characteristics of a particular group of
people, defined by everything from language, religion, cuisine, social habits,
music and arts". We are social being and in the world of advancing
technology. We should have solid understanding of the relationship between
media and culture. Through of those definitions, there are
connect and relationship between the media and culture and each one is effect
on other. So in this assignment I will explain about the relationship between
media and culture with relevant examples.
The
media of previous generation may have referred to newspaper, magazines, and
books. Today, the media include online-global networking systems (Twitter, Facebook,
you tube). The music culture has moved beyond musical exchange to include the
marketing and selling of culture, lifestyle and products. We live in the
complex world that holds potential for increasing participation and citizenship
through mediated culture (as blogging and global networking).
There
is relationship between media and culture. The first one, it is process by
which one learns about culture around them and then accepts it as norm. In
other words person brought up in certain part of town in which is dominated by
certain culture and in order to fit in whether you deliberately or
unintentionally start acting, talking, dressing and accepting it as normal for
you would be enculturation. Media
influences targeted cultures by television, radio, music, advertising, etc. Our
children pick up everything around them. As a young person, they pick up on
what their parents and siblings do and when they get into school, they will
pick up culture from their peers. For instance, back in the 70's society was
still segregated. If you lived in white area and you were of different culture
or ethnicity and grew up with this culture. You ended up acting and growing up
learning that culture and thinking it as being the norm. When you came into a big city. It was surprising to still see so
much segregation and being made fun of for being different. Now days, because
there is so much diversity and the mass media, all races end up listening to
the same songs, watching the same movies and seeing the same movie stars. One
is clearly socialized into popular culture through the media, films, fashion,
dance, etc. Socialization makes up a big part of enculturation. As generation
change so does the mass media in forming our children. They do listen to the
media whether we believe it or not. Whether, it is a teacher, news, friends,
etc., children listen to media and probably have more access than we as adults.
The
second one, media help to transforming or subverting the culture. For example,
through of the radio, internet or T.V. The people can carry their culture for
other and other can understand the principles of other culture and learning
about them. Also, people use media to save their culture and it will develop
and not die during of the time.
The
third relationship between them. The media has helped to change the cultures of
many counties whether in good or bad. For example, through of the film or
drama, many people are impact by it and they start to get substance abuse or smoking,
especially on Arabic societies which impact by the culture of the foreign
countries. Also that, the other moral that change by media on culture as
attitudes of people. For example, they will become more violence during of
watching the violence film from the TV.
The fourth relationship
between media and culture, the media help to spread the culture among people.
For example, the USA use the media to spread its culture among the people, so
we see many people in the world effect by its culture and it became dominate on
the world.
The last one, the rise
of power and authority of media has accompanied the seeming decline in power
and authority of culture. For example we see the domination of the media on our
world give it power to control on the people and shape them as it wants.
To sum up, media is refers to various means of communication as ,
television, radio, and the newspaper. The culture is consist our behaviors,
attitudes and habit. Thus there are relationship between them as transferring
our culture through of the media and showing it for the world. Furthermore, media
changes of many aspects of many cultures. Moreover, it led us to learn about
other culture during of it.
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